How many times should you run your ad?

Your ad will not bring desired results if you skip this step. You need to find the weak spots in your ad and eliminate them.

Start by asking a vital question

People didn't learn how to fly right away. It took a certain amount of tries and failures before the aircrafts were significantly improved and methodic ironed out. It even took some human lives. It maybe a too dramatic of example for this topic, nevertheless the point applies.

So, how to track and test your ad results?

Tracking your ad results

Track results and keep records of how effective your ads perform, so you can compare them with your future ad results. There is plenty of tracking tools online.

Test your ad results

The best way to test your ad is to write an ad and create a second ad identical to the first, but change one element, such as heading, some graphics or font, whatever makes sense in your particular instant. Keep in mind that you need to present both ads to the same target groups and allow the same time to view them for your test results to be valid.

Repeating your ad

By now it is a common knowledge in the world of advertisement that it is difficult to make a sale on the first try. Therefore it may be helpful to run your ad several times instead of just once. Why so? It takes time to build trust in your product(s) and your company. One school of thought is: if you keep telling people same thing over and over again they will eventually start believing it.

Another factor is “awareness”. Not everyone may notice it on the first go, not every potential customer may pay attention. Many other things may happen. So, it doesn’t hurt to run it at least twice or even three times.

But ideally, how many times should you show your ad? Estimations vary from study to study, One of the agreed upon magical numbers seem to amount to around 7; others may be around 12 or as much as 24! And others do not establish any particular number. (Links provided under References, should you really want to get into all the scientific research. Check out their references too.)

Take all this data with a grain of salt however. The most effective exact number to run your campaign may not exist. It will also highly depend on what you are promoting and other factors exerting influence on your promotion campaigns such as variety of delivering means involved. Another point to keep in mind is not to show it too often in a short period of time. It simply makes it annoying. This may lead to alienation of your prospective customers.

Patience and thoroughness

Arriving at an effective ad that brings needed results will most likely cost you time and effort. But don’t get discouraged just yet! Patience and perseverance will help you overcome the time barrier.

Keep trying and you will definitely succeed!

All listed suggestions may seem like a lot to grasp, but with time and practice it will be easier. All or most of the above techniques can be used in the concise and effective ad that brings the results you need. As with any serious endeavor it will require research and work to improve your results.

Back to the beginning: Why learn how to make an effective ad

Back to Back to 7 Tips to write an effective ad

Janghyuk Lee, Donnel A. Briley (2005), "Repeat exposure effects of internet advertising" Link

Chatterjee, Patrali, Donna L. Hoffman, and Thomas P. Novak (2003),"Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, 22(4), 520-41. Link

Janiszewski, Chris, Hayden Noel, and Alan G. Sawyer (2003), "A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory," Journal of Consumer Research, 30(June), 138-49. Link

Blair, Margaret H. (1987), "An Empirical Investigation of Advertising Wearin and Wearout," Journal of Advertising Research, 27(6), 45-50. Link

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