How to write an enticing ad introduction
Create attention grabbing ad introduction
The importance of enticing beginning
Before you write an intrduction...
An effective beginning will capture your reader's attention from the start. One of the tricks to a successful start is to use simple attention catchers:
Start by asking a vital question
It will redirect your listeners to think about themselves or their specific need/problem you are trying to address in your ad. Remember, you are trying to help them, not to sell them something. No one likes a pushy salesman, but everyone needs an understanding friend.
Give an illustration or present a comparison
Your audience should be able to relate to your illustration. It will help them to understand your ideas and concepts better.
It may help people you are trying to connect to relate to your ad. Here as in many other cases it will help you to know your audience to provide relevant illustrations.
Start with an image
Instead of writing your beginning in a plain text format, try to at least experiment with various font sizes, or better yet start with an image appropriate for your topic. Carefully chosen picture can capture your reader’s attention. And the best part is: you don’t even have to say anything!:
Insert an appropriate joke
This can be a tricky one. It can't be just any joke - it has to apply to what you are talking about in your ad. A joke is a good ice breaker and provided it has been incorporated properly will predispose your readers to what you have to say. This introduction method can work great with an audience completely unfamiliar to you.
Whatever method you choose to begin your ad with, it helps to know your target audience (and better yet it is a MUST TO KNOW YOUR TARGET AUDIENCE) and information your audience is most likely to respond to.
Next step: 7 Tips to write an effective ad
Section Overview
In this series of articles:
Why learn how to make an effective ad
- An effective ad equals money
3 principles to keep in mind
- general points to keep in mind as you compose your ad
How to write an introduction
– the most important section of your ad
7 Tips for effective ad campaign
– apply these and your results will skyrocket
Tracking and testing your ad results
– you will gain no improvement without these steps
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